PUBLIC ALPHA RELEASE Talks Ekocycle Clothing Line & NBA Partnership!

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After chatting with the super awesome about his new album and collaborations with Justin Bieber & Britney Spears, we chatted about his new Ekocycle clothing line!

Ekocycle uses reusable waste to process new types of fabric that take advantage of all the plastic bottles and recyclable trash we leave around. Will discusses his involvement with the project, including it’s inception, as well as some of the ways he sees it growing in the future.

He also mentions his new partnership with the NBA, hinting that there will be a preview of his new single #thatpower ft. Justin bieber during the NBA playoffs! We’re so excited!

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